Plentiful

UX Design, Development & Lead Generation

Lunar was approached in 2023, with an exciting new project. Provide UX design, development and SEO strategy to help launch an innovative mental wellness platform into the market. Plentiful makes it easier than ever to ask for help from professionals, whether it’s to book a life coach, take a virtual meditation class or seek relationship advice from a love guru online. Wellness experts are just a click away.

Objectives

  • Redesign the UI/UX to provide a seamless online booking experience.
  • Increase online visibility through SEO strategy to boost sales potential.
  • Inform and educate a B2C and B2B audience through content creation to increase practitioner sign-ups and bookings. 

Strategy & Consultation – Market Fit & Platform Launch

Since the platform is a completely new concept, the founder required business consultation, SEO strategy and website design and development support.

Prior to the platform launch, Lunar provided design concepts, web dev troubleshooting, platform optimization and SEO content marketing. Lunar provided competitor keyword gap analysis and UX analysis to ensure the content was of the highest quality and clearly explained the brand’s key marketing messages. 

UX Concerns Lunar Raised

Plentiful provided Lunar with its current platform design and interface for a professional analysis prior to launch. A thorough review by Lunar, of the platform’s design and functionality revealed several UX challenges that could potentially impede user interaction and detract from the overall user experience. These issues were crucial to address to ensure a smooth and engaging platform for users seeking wellness services.

1

Website Navigation Was Too Complicated

Initial testing prior to launch found the top-level navigation far too complicated and was not intuitive even for those used to working on a laptop or tablet device. When trying to locate specific wellness experiences, the platform became difficult to use and users would likely bounce off.
2

Inconsistent Design Elements

Lunar identified inconsistencies in the UI design across different pages, including variable font sizes, button styles, and colour schemes. Such inconsistencies can disrupt the user experience and diminish brand credibility. At this point, Lunar provided the client with a new intuitive design concept.
3

Poor Mobile Responsiveness

With a significant portion of users expected to access the platform via mobile devices, the initial design did not fully support mobile responsiveness. Elements were often misaligned or scaled improperly on smaller screens, compromising functionality and aesthetics.
4

Lengthy Booking Process

The process required to book sessions was overly complicated, involving multiple unnecessary steps that could deter users from completing a booking. Simplifying this process was essential to enhance user satisfaction and increase conversion rates.

UX Audit and Recommendations

To address these issues, a comprehensive UX audit was conducted, which included:

User Interactions & Real-Time Feedback

Using heat mapping technology, Lunar was able to conduct real-time observations and gather valuable feedback from users to identify pain points.

Data-Driven Decisions

By using analytics, competitor research, and real-time data, Lunar was able to provide Plentiful’s founder with the data needed to make significant business decisions regarding branding, marketing messages, and more.

Lunar Transforms Plentiful

Based on the technical SEO audit findings, the following strategies were implemented by Lunar:

  • Revamped Navigation: We simplified the navigation structure to ensure that users could find and book sessions with ease. A more intuitive menu and clearer categorisation were introduced.
  • UI Standardisation: A cohesive style guide was developed to standardise UI elements across the platform, ensuring a consistent and professional look and feel.
  • Enhanced Mobile Experience: The design was optimised for mobile devices to ensure full functionality and visual appeal across all screen sizes.
  • Streamlined Booking Interface: The booking process was overhauled to reduce the number of steps and make it more straightforward, enhancing user flow and satisfaction.

These targeted improvements were designed not only to solve the identified issues but also to elevate the overall user experience, making Plentiful a preferred choice for users looking to easily connect with wellness professionals. 

This proactive approach in the pre-launch phase played a crucial role in smoothing out potential obstacles, paving the way for a successful launch and sustained user engagement.

SEO Strategy & Content Creation

As we moved beyond ensuring the platform’s visual appeal and functional design, our collaboration expanded into a full-scale content and SEO enhancement tailored to elevate the user experience and practitioner engagement.

Positioning Plentiful & Organic Visibility

Building on our UI/UX enhancements, our team implemented a comprehensive strategy to optimise Plentiful’s content for search engines while enhancing the appeal and readability of practitioner profiles:

  • Weekly Strategic Consultations: Key to our strategy were the weekly sessions with Plentiful’s team, where we aligned on the platform’s objectives, discussed content strategies, and planned for the SEO-rich launch. These consultations ensured that every step taken was measured and contributed to the overarching goal of a successful platform launch.
  • Revamping Practitioner Profiles: Each practitioner’s profile underwent a meticulous rewriting process. Our aim was to not just present factual information but to tell a compelling story that reflects each practitioner’s philosophy and unique approach. This involved crafting engaging narratives that are both informative and optimised for search engines—making them more likely to attract and retain potential clients’ interest.
Enhanced SEO Tactics: We tailored the SEO strategy to encompass not only the main website pages but also each practitioner’s profile. This included optimising page titles and meta descriptions to ensure they are compelling and include relevant keywords. Our goal was to improve organic search visibility, making it easier for potential clients to find Plentiful and its practitioners through popular search engines.

 

Content Optimisation

  • Lunar was given the task of managing the external content marketing team which consisted of freelance copywriters. Lunar provided SEO strategy, detailed content briefs with keywords to include for maximum online visibility within the organic search results. 
  • Lunar, acting as editor for Plentiful, kept the quality of content to an all time high, making sure to proofread and optimize each blog post depending on user search intent, internal linking structure and keyword/search term goal. 
  • The content once edited by Lunar would have the best chance possible of generating leads. Those landing on the blog posts would be far more likely to convert, as keywords were based on user-intent and targeting people looking to book the online experiences rather than conduct top-level research around the subject matter. 

3, 2 1 - Launch

Lunar not only provided Plentiful with a solid SEO foundation for the launch of the new platform, but with regular business strategy sessions, Lunar acted as a consultant for over 6 months to the founder. Troubleshooting major web development issues and providing a complimentary suite of digital services, Plentiful is now best positioned to succeed online.