People aren’t just opening Google anymore when they need answers — they’re asking AI models like ChatGPT.
Questions like:
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Where’s the best steakhouse in Dubai?
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Which pet shop on Palm Jumeirah has the best reviews?
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Who’s a good dentist in DIFC that speaks English?
These conversations are happening millions of times a day. If your brand isn’t part of the answer, you’re missing a huge opportunity. That’s where GEO comes in.
What is GEO? (Generative Engine Optimization)
GEO is the process of optimising your online presence so AI-powered tools like ChatGPT recognise, recommend, and reference your business in their answers.
While traditional SEO focuses on ranking in Google search results, GEO ensures that AI assistants mention your brand when users ask real-world, conversational questions.
Key elements of GEO include:
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Structured, AI-friendly content that’s easy for generative models to summarise
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Semantic relevance, answering questions exactly as people phrase them
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Cross-platform brand consistency, so your details are always accurate and recognisable
GEO in Action: Our Dubai Success Story
At Lunar Hub, we’ve implemented GEO strategies for a health and wellbeing client in Dubai. By creating targeted, question-led content and ensuring their brand is consistently referenced across credible sources, they’ve seen a surge in patient bookings directly from AI-generated recommendations.
This is the power of GEO — capturing attention where people are now looking for answers.
Long-Tail Content: Fuel for GEO
One of the most effective GEO tactics is producing long-tail content — articles, guides, and Q&A pages that answer highly specific queries, such as:
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Best physiotherapist for back pain in Dubai Marina
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Pet grooming on Palm Jumeirah with weekend hours
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Family dentist in DIFC with English-speaking staff
These hyper-relevant topics align perfectly with how people ask AI assistants for help, increasing your chances of being included in the response.
Consistent Branding for Stronger GEO Results
Generative AI models like ChatGPT learn from patterns across the internet. Inconsistent information about your brand — such as varying names, outdated phone numbers, or different descriptions of your services — can weaken your GEO impact.
Best practices for GEO branding:
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Keep your business name, address, and services identical across all online platforms
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Use consistent tone, keywords, and messaging on your website, blog, and social profiles
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Ensure reviews, press mentions, and directory listings link back to your official site
Stealing Traffic from Competitors with GEO
AI search is redistributing visibility. Brands that adopt GEO strategies now will dominate AI-generated answers, taking market share and search attention from slower-moving competitors.
If your competitor’s brand is being mentioned by ChatGPT and yours isn’t, every day you wait is lost ground.
GEO FAQs
1. Is GEO replacing SEO?
No — GEO complements SEO. You still need SEO to rank on Google, but GEO ensures your brand is present in AI-generated recommendations.
2. What’s the difference between SEO and GEO?
SEO is about search engine rankings; GEO is about being included in answers from AI tools like ChatGPT, Bard, and Claude.
3. How do you optimise for GEO?
Focus on conversational, question-based content, credible backlinks, consistent brand data, and publishing across platforms that AI models use to build their knowledge.
4. What is GEO used for?
GEO ensures brands are recognised, recalled, and recommended by generative AI engines, increasing visibility and customer acquisition.
Ready to see if ChatGPT is mentioning your brand?
At Lunar Hub, we help Dubai businesses implement GEO strategies that secure AI visibility, boost leads, and future-proof their online presence.
Let’s make sure the next time someone asks, “Where’s the best [your service] in Dubai?”, it’s your name in the answer.
Contact our team now: [email protected]
