Seat Loader
Custom UX/UI Design & Google Ads Management for Official Liverpool FC Hospitality Providers
Seat Loader, the official hospitality providers for Liverpool FC, partnered with Lunar to enhance their online presence and customer engagement through a tailored UX/UI design and robust Google Ads management.
Challenges
- Custom UX/UI Design: Seat Loader required a bespoke digital platform to showcase their hospitality offerings in alignment with Liverpool FC’s branding and user expectations.
- Google Ads Performance: With a significant advertising budget allocated to Google Ads, Seat Loader aimed to achieve high conversion rates and maximise returns on investment.
Objectives
Beautiful well studied UI
Salient is a next-generation WordPress theme that brings professional design results to anyone, without any coding required.

Strategies Implemented
Lunar developed a custom-built platform using Svelte and a bespoke CMS, focusing on performance and future scalability. The design team introduced cutting-edge design principles that align with new-age aesthetics and functionality.
UX/UI Design Innovations
- Mass Market Appeal: Adopted a modern design approach with wide appeal, incorporating vibrant, dynamic elements that draw in a new generation of users.
- Event-Centric Layout: Engineered the UI to highlight upcoming events and special promotions, making it easy for users to find and engage with desired experiences.
- Flexible Architecture: Structured the platform to support easy updates and additions, allowing Seat Loader to expand its event offerings without constraints.
Google Ads Management
- Targeted Campaigns: Focused on creating high-impact ads that resonate with potential buyers, utilising advanced targeting to reach key demographics.
- Continuous Optimisation: Monitored ad performance rigorously, adjusting strategies in real time to improve click-through rates and reduce cost per conversion.
- Enhanced Conversions: By aligning ad content with the modernised website’s themes, the campaigns drove higher engagement and booking rates.