Get more sales, save money, and have a higher ROI, these are some of the benefits you can get by hiring an SEO consultant for your business.
SEO optimization consultants offer an array of SEO consultant services to boost your online visibility and get to the top of Google.
But, are search engine optimisation consultants worth the hype? Let’s explore what they can do for you and your business.
When You Say SEO Consultant – What Do You Mean?
One of the most common questions we get asked at Lunar Hub is, what is an SEO consultant?
Well, an SEO consultant is essentially an SEO professional who has all the skills and knowledge of SEO to boost your business’s online marketing, they will learn your business goals and advise how to improve your SEO as well as how to outdo your competitors to attract the RIGHT kind of traffic.
If you are new to SEO itself, it stands for search engine optimisation, which in simple terms means, giving your website the best chance of ranking higher on the search engine by optimising it, this then equals more traffic and more desired conversions.
Many people opt for an SEO consultant vs a full-time SEO employee since it saves them money, this is because you only pay for the SEO services when you need it. For example, this could be when hiring an SEO content writer for a blog post or revamping your website.
Once the strategy is implemented or SEO services are done, you can then sit back and reap the rewards of your optimised site.
What Does An SEO Consultant Actually Do?
SEO optimization consultants are industry experts who know how to analyse your SEO position in comparison to your competitors, boost your organic visibility on the web, and make sure you’re optimized for growth in all areas of your marketing.
At Lunar Hub, our search engine optimisation consultants don’t just simply ‘boost traffic’, anyone who promises you this isn’t knowledgeable enough in their field, it’s instead about attracting the right kind of traffic.
We believe you need to learn exactly what the business wants to achieve sales-wise and who they want to attract to their business, this makes sure we optimize and tailor our content for the correct kind of audience, meaning better ROI, more creativity, and outstanding sales.
These are some of the following benefits you can get by hiring an SEO consultant to optimize your online business:
- Deep dive into website set-up, structure & performance
- Industry expert opinion & insight into changes that may impact you
- Analyse key competitors, making you aware of your competition
- Gain a wealth of SEO knowledge without hiring full-time
- Have a professional consider lead generation, UX deisgn, CRO and brand perception – all of which can impact your sales potential
- In-depth keyword research identifying ‘low-hanging fruit’ to form 3-6 month content marketing strategy
- Content optimisation – optimizing historic content to boost organic visibility on Google
- Local optimisation – considering location search and Google Business profile optimisation
- 1 to 1 consultations for business development
- Training and development of internal marketing teams to provide top-tier strategy & generate sustainable results
- Filling in knowledge gaps within your business and marketing team
Search Engine Optimisation Content Writing – Key To Sales in 2024
Simply writing blog posts or website copy is not going to do anything for your SEO game, you’re shooting aimlessly into the stars if this is the case.
An SEO consultant will likely advise that search engine optimization content writing is implemented into your site, especially on landing pages and product pages to attract organic traffic.
SEO copywriting will include important elements such as page titles, alt tags, meta descriptions, Google Business profile optimisation, brand awareness campaigns, PR and so much more, it’s different from just standard blog writing.
Keyword research with natural implementation is also required for your blog posts or landing pages to rank organically on the search engine, this is something an SEO content writer will be able to do.
Many people opt for using AI to write their website copy, but this will cause damage to your SEO in the long run, as Google has clearly stated in its content ranking system March 2024 core update that high-quality relevant content will always rank first, the limitations of AI being impersonal cannot achieve this.
Sounds confusing? That’s where our SEO optimization consultants can help at Lunar Hub with an SEO consultation.
We also offer professional search engine optimization content writing to help optimise your site’s content and increase organic traffic and sales for your business, even just a few pages of SEO optimised content on your site can significantly increase sales and traffic to your business or service.
ROI – SEO Optimisation Consultants
Diving into the world of SEO without any experience can be extremely confusing.
Without knowing all the ins and outs, you’re probably asking yourself, am I actually doing this SEO right? Apart from this, SEO optimisation is also very time intensive, there’s no shortcuts.
You can always see which businesses have put the effort in to hire an SEO consultant and which ones haven’t.
Using the right kind of SEO for your site is crucial to a good ROI, this is done through building backlinks, implementing keywords, maintaining a fast mobile-friendly site, optimising local listings, and measuring your ROI.
At Lunar Hub, our search engine optimization consultants offer SEO consultations from 30 minutes to an hour which will cover all the SEO basics as well as give you a strategy outline and 1-1 support you need to kickstart your SEO optimization journey.
If you decide to start your SEO marketing journey with us we will conduct an SEO audit which will also give you a UX rating, we will then discuss where improvements can be made with our web developers, add high-quality SEO content to your site, and make sure you’re on the right track.
This combined with our marketing strategy including PPC, email marketing, and social advertising can take your online presence and sales to the next level.
Ready To Hire An SEO Consultant – Let’s Talk
Sounds good? Then you can book a consultation call with one of our Lunar team members today.
We are a team of SEO experts London based who have over 10 years of experience surrounding digital marketing. Our UK SEO experts will ensure your business reaches its target goals and provide support every step of the way.
Lunar Hub is a digital marketing agency that combines web design, content marketing, and SEO to position our clients as industry experts in their niche.
If you have any questions or want to go ahead and book your call with our SEO consultant, you can contact us here.
