LinkedIn marketing is often overlooked by businesses. The Dubai market is highly competitive online and offline; without investing in Dubai digital marketing and utilizing platforms like LinkedIn, you will be behind competitors.
Most people assume LinkedIn is useful only for networking, but it also has many other advantages for a business’s online presence.
For example, recently, LinkedIn videos have been gaining a lot of traction, and this video content is getting pushed to more LinkedIn users, who are potentially the clients you need.
Jumping on this LinkedIn marketing opportunity now with high-quality marketing video content can give your business the boost in visibility it needs before the platform becomes more saturated with competitors’ video content.
8 Ways To Use LinkedIn As a Dubai Business
LinkedIn videos and LinkedIn articles are key parts of a LinkedIn marketing strategy.
There are a variety of ways to integrate them into a Dubai digital marketing strategy, and we’ve listed eight of our favorite ways below.
1: Client Testimonials To Build Trust
Reviews from happy clients or partners you have worked with can go a long way in proving your business credibility on LinkedIn.
LinkedIn videos will especially perform well compared to standard LinkedIn articles since video is more personable and engaging.
Over time, your LinkedIn profile will look credible and established, and you will have lots of testimonials, helping you stand out from your competitors. Great for B2B recognition or standard B2C.
2: UGC – Transparency & Brand Awareness
Ever seen a brand repost a customer posing with their product or talking about how good it is on their story? That’s UGC, a short form for user-generated content. It’s a type of organic content that boosts the credibility of your brand.
Since this content comes from the people who have purchased your product, it’s a great form of marketing to increase awareness as well as sales, and it makes you look more authentic than a traditional marketing post.
Post this UGC content as LinkedIn videos talking about how great your brand is, and you’re on to a great LinkedIn marketing strategy.
3: LinkedIn Articles – Organic Visibility In Google Search Results
Did you know you can reach the top of the Google search results with LinkedIn articles? Pretty cool right? That’s because Google ranks LinkedIn content as valuable and appears on Google as its own link.
Posting your SEO articles here or snippets can help drive traffic to your LinkedIn page and your services.
Regular posts on LinkedIn are an excellent Dubai digital marketing strategy to increase awareness about who you are.
In fact, Netflix uses LinkedIn articles to supercharge their online visibility, which you read more into here.
4: LinkedIn Articles – Drive Traffic To Your Key Web Pages
Apart from potential page one visibility, LinkedIn articles can also drive traffic to your key web pages from links within your LinkedIn articles and CTAs.
Make sure your articles are snappy with a crafty headline and to the point. Give the reader value and something to take away from the article, rather than just talking about your business.
Adding some visuals or infographics can make the LinkedIn articles more engaging too. Asking rhetorical questions at the end along with a CTA is a great way to get a conversation going in the comments around your brand on LinkedIn.
5: LinkedIn Videos
LinkedIn videos are said to become a ‘tik-tok’ like feed on LinkedIn, which is a really exciting way for brands to push out different content with a LinkedIn marketing strategy and get noticed.
Using a professional freelance videographer Dubai based can help with video quality and editing to keep your content on brand and professional.
Similar to reels on Instagram, make sure your videos are short, engaging, give value, and of course, are high quality.
6: Networking on LinkedIn – A Dubai Secret
LinkedIn of course, hence the name, is a networking haven for Dubai businesses and should be part of your Dubai digital marketing strategy.
You can network with industry leaders, learn from interesting content, build your brand, and market your services as well as find customers.
LinkedIn marketing and networking are key for business success in Dubai, with over 8 million users in the UAE ¹, you’re missing out on plenty of opportunities to connect with your target audience and market yourself as a reputable brand.
7: LinkedIn Groups For Dubai Professionals
Many people don’t utilize LinkedIn Groups enough for business networking and Dubai digital marketing.
LinkedIn groups can be used as a way for Dubai professionals to connect locally and network.
These groups are also excellent to showcase your expertise in since they tend to be industry-specific, a great way to raise awareness about your business specific to your geographical location.
8: Recruit Top Talent In Dubai or Virtually
LinkedIn of course can also be used for hiring top talent in Dubai, you can find a large variety of Dubai digital marketing agencies like us at Lunar Hub.
At Lunar, we have a wealth of expertise when it comes to Dubai digital marketing. Our marketing team consists of Dubai SEO consultants, web designers, SEO writers, and even a freelance videographer Dubai based, check all our services here.
Whether you want your business to rank higher on Google and attract more local conversions or need help with SEO writing and LinkedIn marketing, our consultants can help make a marketing strategy for you today, whether virtually or by meeting in Dubai face to face. Book your consultation today.
