We all know having a good digital marketing strategy in place is key to getting more leads and sales to your business in Dubai.
But when faced with the decision of an in-house digital marketer vs a digital marketing company, which do you choose? If you have a start-up, small business or established company in Dubai, investing in quality digital marketing support is a must. But not all SEO experts, digital marketers and social media agencies are made equal.
In fact, there are a lot of companies out there that will happily take your money and fake results. To avoid being taken for a digital ‘ride’ when it comes to digital marketing, it’s important to meet face to face, perhaps over a coffee in Dubai, or jump on a video call to vet their level of experience and who you’ll be working with. This is why, at Lunar Hub, we always meet up with our clients on a regular basis to ensure we establish a level of trust and professionalism from day 1.
Work with Lunar in Dubai by reaching out to our team via email.
Choosing between a digital marketing expert or an affordable digital agency entirely depends on your budget and marketing goals, however, each choice has advantages and disadvantages to consider.
What Is a Digital Marketer?
A digital marketer tends to be a freelancer with a limited number of years of digital marketing industry experience. They may have left their agency role to pursue a career as a freelancer and is offering affordable rates to new clients to compensate for their limited experience as a business.
What Is a Digital Marketing Company?
Digital agency marketing companies are a team of marketing professionals who all have areas of marketing expertise in different fields. A full team of digital marketers work together to create a digital marketing strategy for their clients.
For example, a digital marketing agency might have SEO content writers, web designers and PPC professionals.
If a hairdresser business in Dubai came looking to attract more organic leads, a web designer might work to make their site more user-friendly, an SEO writer would work on attracting leads via keyword optimisation and a PPC campaign would work on boosting leads through paid ads.
At Lunar Hub, we offer online digital marketing services through our agency for businesses in Dubai such as web designing, social media marketing, PPC, email campaigns, SEO writers, digital PR and email campaigns.
The Pros & Cons Of a Digital Marketer
Let’s say you manage to hire a digital marketer in-house in Dubai. Well, in this case there are some benefits to consider, along with a few disadvantages. So let’s take a closer look.
Pros
- Closer connection to your brand – Having an in-house digital marketer does mean they grow closer to your brand since they are exclusively working with you. They will align with your vision and brand goals, reflecting changes quickly.
- Quick communication – Having direct easy communication with a digital marketer means faster collaboration and decision making.
- Better turnaround – Work will likely be received on a quicker timeline compared to an agency since they are prioritising your marketing only rather than multiple clients.
Cons
- More expensive – Hiring a full-time employee is more expensive than using a digital marketing agency most of the time but their experience and skillset will be very limited. This may mean hiring a web dev, web designer, social media expert alongside them to support your digital campaigns.
- Might not have all digital marketing knowledge – Since agencies have different team members that also means they have a wealth of expertise in different areas of online digital marketing.
- Lower resources – You’ll likely see slower ROI using a digital marketer since there are limited resources. Agencies can have 1-3 people working on something at once for quicker results.
The Pros & Cons Of Digital Agency Marketing
Digital marketing agencies can be more cost-effective and resourceful for your Dubai business’s SEO, but what are the downsides?
Pros
- They are a team of experts in various digital marketing fields or have 10+ years in the industry overall which allows them to create data-driven campaigns that are optimised across all platforms and systems.
- Can take on multiple tasks at once – Due to the team of agency workers they can perform multiple marketing tasks at once. You may schedule a video shoot on Monday, and while editing takes place, the team is publishing SEO blog posts on your website or tracking your organic search visibility and putting together a new strategy for the next couple of weeks.
- You experience far better results – ROI tends to be quicker with agencies since they have valuable resources and success strategies used with other clients. Their business success depends on how well campaigns perform, so it’s in their best interest to generate long-lasting results for your business.
Cons
- Might not be able to handle issues as soon as they arise compared to an employee. This can be the case with cheaper agencies due to cashflow issues.
- You might not have as much control over the marketing campaigns as they will prefer to manage it from idea and content development to publication and reporting.
Which Type Of Online Digital Marketing Services Should I Choose?
If you need internal support for your marketing team and you’re a small business wanting specialised marketing help then an in-house digital marketer might be the better choice.
If you value results and want to scale up quickly in terms of visibility, brand recognition, sales and customers, then you should hire an experienced marketing agency in Dubai on a retainer will be best due to their extensive resources and expertise.
Choosing the right kind of marketing agency which makes you feel as if they are ‘in-house’ is important, the best digital marketing agency will familiarise themselves with your brand and personalise your marketing strategy rather than taking a cookie-cutter approach.
The Best Digital Marketing Agency In Dubai – Lunar Hub
Lunar Hub is the best digital marketing agency in Dubai, hiring a marketing agency like us can help attract more organic leads to your Dubai business through keyword research, technical SEO and data-driven digital campaigns. Whether you’re looking to outsource a paid ad campaign, revamp a social media profile to boost leads and sales or dig deep into data and analytics to get on Page 1, contact our team now.
We’ll help get your business on the first page of Google and meet your target business goals while positioning your business as an industry expert in its niche.
If you have any questions, book an SEO consultation today with our team, you can check out everything you need to know about our marketing here.
