If you’re not using PPC or SEO for your business in Dubai, then you’re frankly doing it wrong.
Dubai is a tough market to break into, but it is even harder to stand out as an industry leader. So whether you run a private dental clinic, fine-dining restaurant, or boutique hotel, let’s discuss the pros and cons of PPC v SEO.
What Is SEO?
SEO means search engine optimisation. It’s the process of optimising parts of your business in Dubai online to attract content searchers or your target audience who will eventually convert into sales or leads.
SEO is split into; keyword research, on-page SEO, off-page SEO and technical SEO.
Would you prefer a paid consultation from an SEO expert to make this a lot easier to understand? Contact us now to book a consultation either as a video call or we can grab a coffee together!
Common Forms Of SEO
- Keyword research – For Dubai companies, Dubai restaurants and Dubai hotels, for example, you’ll need to identify keywords that people in the UAE or cities such as Dubai are typing into Google that are relevant to your business or the products and services you offer. For instance, best beachfront hotel in Dubai.
- On-page SEO – All about making sure your content matches the intent of your searcher. Is it informational or commercial? It involves the meta description, image alt tag, title and URL.
- Off-page SEO – Most off-page SEO consists of building backlinks to make your site look more authoritative to search so you can rank higher on Google search results. So referrals from Dubai travel guides, for instance, could be a great start, especially if you are targeting tourists.
- Technical SEO – This means ensuring your business site is search engine friendly. Some factors are site speed, crawlability and mobile-friendliness. Your website ultimately needs to be easy for Google to read.
Pros & Cons Of SEO
When comparing SEO to PPC, there are pros and cons to both when using them in your Dubai digital marketing strategy.
Pros
- Organic traffic never dies – You will always be ranking high for your keywords, it doesn’t ‘wear out’.
- It’s cost-effective in the long term.
- It increases credibility and trust.
Cons
- SEO is not a quick fix, ROI is in the long term. In Dubai many companies hire an SEO consultant to help increase sales overtime, which is something we do offer at Lunar.
- You need to invest in authoritative unique content, it needs to meet Google’s E-A-T guidelines, this is where if you use AI content for your site it will ruin your SEO results.
- Keywords can be competitive, you need to use an SEO content professional who knows which keywords to target for your unique business. At Lunar Hub, we have a team of SEO content writers who help identify the best-performing keywords for your business.
What Is PPC?
PPC stands for pay-per-click advertising. The most popular forms of PPC are search for SEO but also display ads and social media. In Dubai, most companies will invest in a PPC strategy whether it’s on Google or Facebook Ads to get ahead. This is due to the high market competition in Dubai right now.
Advertisers pay a fee each time someone clicks their ad on the search results, PPC typically positions your website at the top of the Google search results when running a paid ad campaign above the organic search results.
PPC is essentially split into; keyword research, bid setting which is where you set how much you are willing to pay Google for an ad click in comparison to your competitors, ad creation and audience targeting.
Would you prefer a paid consultation from an PPC expert to make this a lot easier to understand? Contact us now to book a consultation in Dubai.
Pros & Cons Of PPC
PPC is normally used in conjunction with organic SEO marketing, it has its pros and cons just like SEO.
Pros
- It gives fast results.
- You can do granular targeting.
- You can run A/B tests and see what works and what doesn’t.
Cons
- It can become expensive for competitive keywords.
- It can become too ‘spammy’ after a while.
- You might lose money.
The Best Of Both Worlds – PPC & SEO Marketing
The sweet spot of organic search optimisation for SEO and PPC is when there is a mix of both in your digital marketing strategy.
At Lunar Hub, we have both SEO content writers and specialists as well as PPC experts to help with your overarching Dubai business goals and SEO strategy.
For example, you can promote your SEO content, whether it’s blog posts or landing pages via pay per click to help build brand awareness when your organic SEO seems to be bringing you slower results.
You also don’t need to spend as much money on PPC when you are already utilising organic SEO
Have An SEO Consultation With Lunar Hub Today
So, where do you find a PPC and SEO professional?
Lunar Hub is the best digital marketing agency in Dubai, we cover all areas of SEO with our marketing strategies and can help take your Dubai business from non-existent on the search results to the first page of Google.
Our PPC and SEO content writers as well as web designers will help make sure your website is performing to its best SEO potential in all areas with its own personalised SEO strategy designed by our SEO consultants.
Book a consultation with our SEO consultant in Dubai today and let’s discuss your digital marketing next steps to success.
