Seat Loader

Custom UX/UI Design & Google Ads Management for Official Liverpool FC Hospitality Providers

Seat Loader, the official hospitality providers for Liverpool FC, partnered with Lunar to enhance their online presence and customer engagement through a tailored UX/UI design and robust Google Ads management.

Challenges

  • Custom UX/UI Design: Seat Loader required a bespoke digital platform to showcase their hospitality offerings in alignment with Liverpool FC’s branding and user expectations.
  • Google Ads Performance: With a significant advertising budget allocated to Google Ads, Seat Loader aimed to achieve high conversion rates and maximise returns on investment.

Objectives

1

Develop a Custom UX/UI

Create a bespoke user interface that reflects the brand prestige of Liverpool FC and improves user engagement.
2

Showcase Events Dynamically

Ensure the UI is centred around showcasing events in a compelling way that grows with the platform.
3

Optimise Ad Spend

Manage a substantial Google Ads budget to maximize return on investment, focusing on conversion rates and cost-per-click efficiency.
4

Enhance Booking Process

Streamline the online booking experience to increase conversion rates and customer satisfaction.

Beautiful well studied UI

Salient is a next-generation WordPress theme that brings professional design results to anyone, without any coding required.

Strategies Implemented

Lunar developed a custom-built platform using Svelte and a bespoke CMS, focusing on performance and future scalability. The design team introduced cutting-edge design principles that align with new-age aesthetics and functionality.

UX/UI Design Innovations

  • Mass Market Appeal: Adopted a modern design approach with wide appeal, incorporating vibrant, dynamic elements that draw in a new generation of users.
  • Event-Centric Layout: Engineered the UI to highlight upcoming events and special promotions, making it easy for users to find and engage with desired experiences.
  • Flexible Architecture: Structured the platform to support easy updates and additions, allowing Seat Loader to expand its event offerings without constraints.

Google Ads Management

  • Targeted Campaigns: Focused on creating high-impact ads that resonate with potential buyers, utilising advanced targeting to reach key demographics.
  • Continuous Optimisation: Monitored ad performance rigorously, adjusting strategies in real time to improve click-through rates and reduce cost per conversion.
  • Enhanced Conversions: By aligning ad content with the modernised website’s themes, the campaigns drove higher engagement and booking rates.