Have you heard of digital PR and wondered what it can do for your Dubai Business?
Digital PR is like traditional PR but focuses online only, it’s the match made in heaven for SEO. You need a PR strategy in place if you want to build brand awareness around your business and stand out amongst other Dubai brands.
Here’s everything you need to know about Digital PR and influencer marketing with Dubai’s best digital marketing agency, Lunar Hub.
What Is Digital PR?
Digital PR uses communication techniques to build your brand’s reputation and get others to talk about who you are and what you do. This marketing strategy will raise brand awareness through various media outreach strategies and also uses the following –
- Event planning
- Press release creation
- Sponsorships
- Crisis communication
- Influencer partnerships
- Publicity stunts
What Is Influencer Marketing?
One of the most important parts of digital PR nowadays is influencer marketing, we still see Dubai businesses leaving this underutilised in their SEO marketing strategies.
Influencer marketing is a valuable part of digital PR since it authentically boosts the credibility of your brand and produces great organic SEO when the right type of influencer is chosen.
It works by a business providing a product to an influencer on social media or a topic to talk about involving their brand so they can promote their services. Influencer marketing has a fast ROI, with the average business earning $5.78 for every dollar they spend on influencer marketing.¹
The Benefits Of Digital PR & Search Backlinks
Digital PR can result in several benefits for your Dubai business marketing wise, awareness in general does wonders for organic SEO since more people are searching for your business in Dubai.
These are a few benefits of investing in digital PR –
- More awareness – Digital PR allows your business to reach global visibility, not just local Dubai visibility by getting noticed online from various channels.
- Better reputation – Media coverage and influencers talk about how great your business is to build your reputation.
- Authoritative search backlinks – Good PR can lead to high quality search backlinks, signalling your site is trustworthy to Google and putting you higher up in the search results, boosting your SEO.
- Leads & sales – Getting your business or brand seen at the right time by the right people can result in significant sales and leads.
- More traffic – When more people talk about your business in Dubai, it leads to more people visiting your business online.
Why Digital PR Is Important For Your Dubai Business
Nowadays, if you’re not on social media as a business or brand, you’re cutting yourself short.
Using digital PR to build your reputation on these platforms is valuable, especially if your target audience is the younger demographic.
Over time, digital PR is important for maintaining your Dubai business brand image and reputation, establishing yourself as an industry expert compared to competitors, boosting your SEO efforts and forming long-term relationships with the media and press.
Common Examples Of Effective Digital PR
Digital PR can be used in a variety of ways depending on your target audience, brand and what you’re trying to achieve, here are the most common digital PR strategies which increase brand awareness –
- Data-driven research – A data-driven story can attract media coverage and mentions, this can be done using your data or third-party data and tends to result in search backlinks which is great for your SEO.
- Creative campaigns – Get brand awareness by creating a creative campaign with stand-out imagery and a great idea.
- Newsjacking – This means keeping an eye on the news and reacting to it with an expert opinion, enhancing your visibility and establishing yourself as an industry expert.
Boosting Your SEO With Digital PR – Lunar Hub
Digital PR is key to any Dubai business or brand that wants to stand out, generate more leads, and grow their online business reputation, but it sounds like a lot of work, right?
That’s where Lunar Hub comes in, with over 10 years of experience now as a digital marketing agency, we believe that each Dubai business needs to have its unique personalised marketing strategy in place if you’re going to stand out in the saturated Dubai business market.
Dubai had over 20,000 new businesses started last year alone,² you need to be using the latest innovative digital marketing tools and techniques if you want to compete.
Contact us today for a personalised 1-1 SEO consultation and we can discuss your marketing strategy, including digital PR and influencer marketing to grow your online brand awareness.
