Anyone can type. Anyone can write. But when it comes to website copy, marketing material, and brand messaging, this is a true art form.
First comes in-depth keyword research. This identifies the best keywords to use to get Google to notice your website and start showing you on page 1.
Next, it’s all about storytelling. You need to fully understand who your customer is, their pain points, what makes them tick and then you can start to really capture their attention.