Anatomy Rehab
Maximising Patient Reach and Streamlining Services Through Digital Innovation
In 2023, Lunar was approached by Anatomy Rehab, a physiotherapy clinic in the heart of Dubai, to increase their brand awareness and online visibility. About to open a brand new clinic in Doha in 2024, the online campaign would need to incorporate both Dubai and Doha markets and emphasise the wealth of experience the physiotherapists have.
Services Provided
Elevate the brand’s USPs online and reinforce key marketing messages across all social media platforms.
Google Ad Set Up & Management
Establish a highly targeted Google Ad campaign to drive significant traffic to key service pages in order to boost patient numbers.
SEO Content Creation
Optimise website content to increase online visibility for relevant search terms and keywords. Develop SEO blog posts to move potential clients further down the sales funnel and to service pages on the website.
Website Support Design/Dev
Provide 24-hour web dev support, troubleshooting and web design and development to create landing pages to support Google Ad campaigns and social media marketing campaigns.
Data & Reporting
Monitor organic search positions on a monthly basis using Semrush, Google Search Console and GA4. Conduct SEO audits to identify SEO issues that could be preventing the website from ranking and converting clients. Heatmaps to pinpoint UX concerns and implement changes to make the online experience as smooth as possible.
Google Business Optimisation
Manage and optimise the client’s 3 Google Business profiles to ensure clients can easily find and locate the relevant clinics and leave customer reviews. List specific services and service descriptions to increase the likelihood of the clinic being found via organic search, Google Maps, and a wide range of search terms.
Videography & Photography
Shoot professional high-res video content and photography to highlight the clinicians at each individual clinic. Showcase the level of professional experience each clinician has and provide face-to-face interview-style content to use for social media marketing campaigns. Capture short, innovative video content for TikTok and IG Reels.
Strategy and Execution
Dynamic Google Ad & Meta Campaigns
We continually refine and optimise Anatomy Rehab’s ad campaigns to target potential patients more effectively, enhancing both click-through and conversion rates.
Regular SEO Optimisation
We perform routine updates to the website’s SEO tactics to keep pace with algorithm changes and competitive dynamics, ensuring sustained visibility and engagement.
Results
Our 360 digital marketing approach included lead generation, conversion rate optimisation, content creation and brand awareness. Working with the client on a monthly basis allowed Lunar to provide ongoing strategy and support to maximise patient aquisition in both Dubai and Doha.